Nike Infinity Loop
Scenography & Retail
2023
For the launch of Nike’s new series of leggings, we created an in-store takeover at the brand’s House of Innovation (HOI) in Paris that translates the movement and materials at the heart of the campaign into a spatial design.
Bringing a sense of flow to the HOI’s existing architecture and its clean and futuristic aesthetics, we created an infinity loop that unites the different elements of the takeover in one organic gesture of motion.
Focusing on the synchronized movement of dancers, the new campaign celebrates the versatility of the line with its three types of leggings and holistic approach to fitness. The window display captures the dynamism of a group activity through a choreography of mannequins frozen in motion, giving the tableau vivant of the campaign a sculptural dimension.
Project led by Random Paris.
Photography: Salem Mostefaoui
Bringing a sense of flow to the HOI’s existing architecture and its clean and futuristic aesthetics, we created an infinity loop that unites the different elements of the takeover in one organic gesture of motion.
Focusing on the synchronized movement of dancers, the new campaign celebrates the versatility of the line with its three types of leggings and holistic approach to fitness. The window display captures the dynamism of a group activity through a choreography of mannequins frozen in motion, giving the tableau vivant of the campaign a sculptural dimension.
Project led by Random Paris.
Photography: Salem Mostefaoui
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